East Lynn Theater Company’s production of It Pays to Advertise opened Wednesday, September 19. A long-running hit when it opened on Broadway in September of 1914, this screwball comedy by Roi Cooper Megrue and Walter C. Hackett was twice made into a movie: a silent in 1919, and in 1931 with Carole Lombard. The premise – and promise – that anything can be sold in America is at its core, but it also examines the very nature and romance of advertising and its influence. Shows run September 19 through October 13 – Wednesdays through Saturdays at 8 p.m. (except no show Oct. 3) and Sunday, Oct. 7 at 7:30 p.m. Shows at the First Presbyterian Church, 500 Hughes St. For tickets call 609-884-5898 or visit eastlynntheater.org.